— ROLE
Graphic Designer
Below, you can view the front and back of the vinyl sleeve. I was tasked with designing a vinyl sleeve for a mental health collaboration between Mind and Direct Line, featuring a song by UK rap artist Marc Jones, focused on mental health awareness. The release was tied to an event where young people would engage in discussions surrounding mental health.
The brief was somewhat restrictive in terms of creativity, as it had to adhere to the brand guidelines of both companies. Red, representing Direct Line, and blue, representing Mind, were the key colours used. The waves in the background symbolised the emotional highs and lows people experience daily.
In addition to the vinyl, the song was also made available on streaming platforms.
Below you can find the front and back of the vinyl sleeve.
